Company Profiles – Action Can

Located not far from the world famous Haydock Park racecourse, near St. Helens, Mersey side, are the headquarters of Action Can and its impressive range of products.
Since its formation in 1947 the company has worked for many of the world’s leading companies, Action Can produces its products either as private label goods or under its own brand.
Editor Brian Hall recently travelled north to the Home of Action Can Limited and spoke with the company’s Director Chris Garrity.
This length of experience has put the company in a singularly strong position as a partner for companies looking to develop new ranges. Chris Garrity explains: “We know what works and what doesn’t work, we take the risk out of developing new product ranges, there is no mileage in selling products that are nor going to achieve regular consistent repeat sales, thus ensuring stock is fast moving.” But other factors are essential too, “Equally important is the fact that the products must be premium grade to match the expectations of the professional end user.”
As a measure of its dedication to the quality of its products Action Can holds the ISO 9000 quality system. The company is rightly proud of its long record of service and success and currently produces over 60 premium grade products, mainly aerosols, for the distribution and reseller markets. Action can products are a familiar sight across the UK as well as being widely distributed abroad.
Action Can’s experience and commitment to quality pays off for its distributors as well, as Chris Points out: “We know how our distributors work, we fully understand the importance of availability and prompt dispatch of goods, the company is focused to give real customer service not just glib statements.” Knowing the distributor’s requirements is, in effect knowing the requirements of the end user: “Our products do the job and do it well, the products have to meet very high standards, the people using our products are professionals, it is a waste of their valuable time to give them products that don’t perform,” Says Chris.
On a particularly creative note Action Can products make a great effort to not only say what the product does on the can but to show it! By using small illustrations Action Can products say in pictures what can be said in a thousand words!
The Action Can product that is, perhaps, best known and of all its excellent products most well respected is its AC-90 Maintenance Spray. AC-90 is a familiar sight to anyone involved in a wide range of industries: engineering and automotive; plumbing and electrical; tool distributors; fasteners and fixings and hardware to give just a limited idea. The product that has earned itself a well deserved reputation from many leading companies for premium grade quality holding approvals.
Action Can claim that the advantage they have over other more traditional aerosol companies is in giving a complete overall support to new and existing customers looking to develop sales of Action Can branded products or to own labels.
When a company is seeking to develop an aerosol range, either in own label or standard brands Action Can pulls out all the stops covering all possible aspects, advising clients and throwing the full weight of the company’s knowledge and experience into meeting the customers’ needs.
“A range needs to be carefully planned calling on all our industry experience to ensure there are no unexpected problems or pitfalls,” Chris points out. “We believe that we take the hassle out of the process for our distributors and deliver a quality product on time and at the right price.”
The efforts Action Can goes to in order to ensure its customers are well served do not stop at the development and quality of its products. To ensure that the hard work and efficient and professional service of its distributors pays off, Action Can holds large quantities of finished product to maintain its position as a first class supplier and one that gives customers the confidence that they won’t be kept waiting.
The combination of experience, quality and reliability would seem to give Action Can all the strengths it needs to justify its place at the forefront of its sector, but on top of these benefits it has one major draw that ensures distributors really can’t afford to ignore the company. It is the excellent profit opportunity that arises from selling Action Can’s complete range of aerosol products has not escaped the more proactive distributors looking to increase their product offer and retain a consistent and meaningful addition to their bottom line profitability.
Having developed its strengths consistently for the last 57 years Action can is still focused on developing year on year, progressing at a sustainable pace that allows the company to carry on giving 100% commitment to the superb quality of its products and its focus on customer service. The company is always interested in contacts from companies wanting to become Action Can distributors, or who are interested in own label aerosol products.
With everything Action Can has to offer, its customers can be sure of one thing above all, value. “We know that companies are always looking for their consumable suppliers to deliver maximum value for money and we recognise that our distributors operate in a very tough market place,” Chris says. “We are confident that we can give our distributors very competitively priced product available from stock, first time, every time.”