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COMPANY PROFILES
MOL Tools and Abrasives Ltd
A visit by Brian Hall, Editor

MOL Tools & Abrasives Ltd based in Northern Ireland, has been in operation for 15 years, growing from a small hire company to become one of the regions most successful tool suppliers.

The company's massive range of stock and its Service and Repair Centre occupy three large buildings but the company's continued success and the demand for its excellent services have meant that by early 2010 MOL Tools is planning to build an even larger warehouse in order to cater for its growing customer base.

The company is confident in dealing with the current down turn in the market, and is continuing to look at new lines, and change its offerings to meet the demands of their customers.

A major advantage in the effort to stay abreast of market needs is MOLs membership of the THS Tools Group, meaning the company always has access to the widest range of products, and is able to order in virtually anything a customer may request, if it isn't already in stock.

The company joined the THS Tools Group five years ago, and since doing so has seen its turnover double. No doubt this strength is in part why the company has been able to cope so well with the recession, with sales barely dipping in the course of the last year.

The company has found that the THS catalogue is an especially useful marketing tool, particularly when making cold calls. The catalogue contains a complete A-Z range of tools and accessories and with such a wide range of products it is very effective as only one book is required.

Mol Tools & Abrasives Ltd continues to develop and look for new lines. Selling consumables and items that may not be highly priced keep customers returning to the company for new supplies.

The company has also embraced internet technology, with a website that it sees as a major way forward for the company. The site www.powertoolbiz.co.uk which was developed earlier this year has already proved itself as a useful feature of the company's sales approach, bringing in new customers from wider afield and creating extra revenue.

The forward vision of MOL Tools & Abrasives Ltd, its ability to adapt to changing markets and the boundless energy, expertise and enthusiasm of its personnel, together with the added strength of THS membership, surely mean the company can only continue to grow.

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Airstream Communications